Friday, October 22, 2010

Nicer Lesnar, no foil and football: What can UFC 121 do on PPV?

Brock Lesnar is no doubt the biggest draw in mixed martial arts. His last three fights have produced huge numbers on pay-per-view (1-1.7 million buys). But with Shane Carwin, Frank Mir and Randy Couture, he also had a guy across the way who had the chops to help promote the fight. Cain Velasquez isn't that guy. This is all on Lesnar, but this the new, more pleasant Lesnar. Is the big guy established enough with casual fans to once again push the PPV numbers in excess of one million?

It would be a shame if UFC 121 doesn't deliver a big audience. The card is stacked with fights for all types of fans. Yahoo! Sports' lead MMA writer Kevin Iole joined me to debate how 121 will perform.

Source: http://sports.yahoo.com/mma/blog/cagewriter/post/Nicer-Lesnar-no-foil-and-football-What-can-UFC?urn=mma-278369

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